Today we have a guest post from Anders Hedman, an archivist and records manager at the Stockholm City and Municipal Archive.

If you search for old Denver pictures you might come across cabinet photos with the credit line ”Steele & Co. 448 Larimer St. Denver, Colo.” Different web sites date these pictures to a variety of times. However, the author of this paper has come to the conclusion that the time of the studio’s operation was only less than one year – 1886. In this short essay, information from various sources put together tells the story of the rise and fall of a young photographer back in the 1880s.
The street number 448 Larimer Street is long gone, and so is the house which once housed the studio which is the focus of this paper. The district in which it was situated is still there though. The area around Larimer Square and Larimer Street today is classified as a historical area, and the street itself has gone from fancy boulevard to skid row – and then to the lively part of the town it is today. The Larimer area of today is known for its nice restaurants and for a pulsating nightlife.
Back in the 1880s the district was Denver’s main entertainment and shopping area. Thus, from a business perspective, if you got good and affordable localities there, it would be the perfect place for a photographic studio. That’s probably what the founder of Steele & Company had thought when he planned on opening up the studio there.
The first sign of Steele & Company’s activity was an advertisement in The Rocky Mountain News on January 20, 1886. There you could read the following: ”PORTRAITS – The cheapest ever offered. In India ink, water colors and crayon work a specialty; satisfaction guaranteed in all work; also tin-types and photos. Give us a call; 448 Larimer street”. The first ad is anonymous but it didn’t take long until the same ad started to appear with the signature Steele & Co.
In fact, photographic business was not new to the location. The same address housed Watson’s [photographic] Gallery in 1885. And before that Eastman’s [photographic] gallery from 1879 which took over from the Duhem brothers, who’d opened their photographic atelier as early as 1869.
But who was the photographer behind the brand Steele & Co? A look in the Denver city directory from 1886 gives it away. There we find ”Steele, William C., photographer” living with one H. W. Watson at ”r. 448 Larimer”. Watson was more than likely one of the owners of Watson & Conway Parlor at the same address, which if an ad in The Silver Standard were to be believed was ”the cosiest little parlor in the city.”
BEGINNING AND THE END
It appears that Steele’s investment had turned out good, because after a short time he was looking for an assistant. An ad was placed in The Rocky Mountain News in May 1886 which read: ”Wanted – a photograph operator and retoucher at 448 Larimer Street.”
However, the smooth start was marred by tragedy only a couple of months later, when the studio was struck by what The Rocky Mountain News called ”A Morning Blaze”. According to the article the fire department was called out when an alarm was turned in from The Alvord House, a hotel close to the gallery. The studio was already pretty much burned out when the firemen got at the flames and even though the flames soon were extinguished the losses were countless.
A man who was sleeping in the building barely managed to escape being burned to death. Steele survived but his loss was great, around $500. And he was not insured.
The article goes on to tell us that other businesses in the building at the time were the following:
Mrs. Moore who ran a confectionery, and on the ground floor there was J.H. Mitchell’s saloon (having replaced Watson & Conway apparently).
Steele’s business had literally gone up in smoke. His finances were certainly in ruins and his home was gone. But Steele was as we shall see not a man that would give up easily. In the 1887 city directory of Denver we find him living at 510th street and 17th Avenue, employed by photographic firm Wells & King. In the following directories we find him still listed as photographer living at the same address, but no mention of Wells & King. Around the turn of the century the author loses trace of William C. Steele, photographer.
This article was a by-product of my research trying to date the photograph shown above with the Steele & Co. name. After having gathered some information I thought it might be a good idea to put what I found together for others to know that all photographs with the line ”Steele & Co. 448 Larimer St. Denver, Colo.” most certainly derive from the first half of 1886, and only that short period of time. And while I was at it, I thought it might be nice share some other information I found about the localities as well, as it might give the story some more life.
Thanks to Bethany Williams, Collections Access Coordinator at History Colorado for putting me in the right direction.
Online resources used:
Colorado Historic Newspapers Collection coloradohistoricnewspapers.org/
Ancestry.com for old city directories
Library of Congress, loc.com, for scans of Sanborn Fire Insurance Map from Denver, Colorado 1887
Google Street View for a glimpse of what the district today, https://www.google.com/streetview/